Working with Cool Earth

The past few months we have been working with the incredible charity Cool Earth.

Cool Earth works alongside indigenous villages to halt rainforest destruction.

Half of the world’s rainforest has been destroyed in the last 40 years.  And, contrary to the headlines, rainforest continues to be lost at a faster rate than ever.

However, it's not too late. Cool Earth believes the rainforest can be saved. We just need a new approach. That's why their mission is to put indigenous people back in control of their forest. 

Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest’s best possible custodians. That’s why all Cool Earth partnerships are community-owned and led – an approach that research is continually proving to be the most effective way to keep rainforest standing.

By developing local livelihoods, they hope to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities – not dependency.

They are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. And each of their partnerships forms a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.

With your support, Cool Earth can put in place the simple steps that change the fate of at-risk rainforest and the lives of our indigenous partners. 

Take a look at their website to find out how you can help.